Retailers of all kinds are desperately attempting to get rid of excess inventory reports this article from the NY Times:
An era of desperation marketing is at hand, with stores and automobile dealerships adopting virtually any tactic that might grab the attention of frightened consumers.
After one of the worst holiday seasons in decades, businesses are doing whatever they can to clear their shelves and make way for spring merchandise. Sales of 50 percent off stopped capturing the attention of customers weeks ago, so stores are layering discounts on top of discounts, and trying to lure shoppers with promises of giveaways, bulk bargains and other gimmicks.
These discounts are an indication of the terrible state of our economy. They are happening because natural economic deflationary forces are causing a correction. Deflation means a decrease in the supply of money and credit. What we are witnessing now has been caused by the bursting of the recent bubbles in housing, commodities (i.e. oil) and stocks which had been artificially inflated by the dramatic increase in available money by central banks, like the Federal Reserve, and governments around the world. Simply put, governments and central banks made money/debt very easily available to increase consumer spending to boost the economy. Well, it worked… for a time. You can only go into debt so much until it all comes crashing down. We spent on TVs, cars, houses, stocks, toys, clothes, you name it! And as a result of all of this money in our system, our houses went way up in value. Our stocks went up in value. And where did we get this money to spend? We borrowed it. So our false boom was all a sham. And now people/business don’t want to lend anymore. People can’t borrow anymore and so they can’t spend anymore. And that is why we are crashing in a downward deflationary spiral.
Don’t worry though. Our government is “responsible” for our economy! They were so very smart to get us into this mess that they will graciously get us out! And just like they knew how to manage the economy during the last ten years, they will know exactly what to do to fix it! What is their solution? Why, spend more of course! How are they going to get the money to spend? Well, they can’t take from the American taxpayer anymore because we have no savings and are already heavily in debt. So they are going to borrow MORE money! In other words, they are going to do the same thing that got us into this mess!
So what does this mean for the future? Well, this deflationary process is actually the cure, not the problem to our disease of debt. But our government hates deflation because it makes it harder to pay back the massive debt that it has incurred. So our government will attempt to borrow and spend our way out. It will cause inflation sometime down the road which will make our money worth even less. So just like liquidation and falling prices are a manifestation of deflation, so is consumer and corporate frugality. This will be evidenced by the dramatic increase in job losses.
And it’s not just consumers and corporations that are going broke, but it’s also local and state governments. Check out “44 States Face Huge Budget Shortfalls” by Michael Shedlock (Mish)
At least 44 states faced or are facing shortfalls in their budgets for this and/or next year, and severe fiscal problems are highly likely to continue into the following year as well. Combined budget gaps for the remainder of this fiscal year and state fiscal years 2010 and 2011 are estimated to total more than $350 billion.
States are currently at the mid-point of fiscal year 2009 — which started July 1 in most states — and are in the process of preparing their budgets for the next year. Over half the states had already cut spending, used reserves, or raised revenues in order to adopt a balanced budget for the current fiscal year — which started July 1 in most states. Now, their budgets have fallen out of balance again. New gaps of 42 billion (9% of state budgets) have opened up in the budgets of at least 41 states plus the District of Columbia. These budget gaps are in addition to the $48 billion shortfalls that these and other states faced as they adopted their budgets for the current fiscal year, bringing total gaps for the year to nearly 14 percent of budgets.
I can’t predict the future but there is one thing I’m sure of — we are going to see more and more people turning into zombies as they lose their jobs, lose their homes, and their pride and dignity.